Soft 404 errors occur when a webpage displays a “not found” message to users but still returns a 200 (OK) status code to search engines. Unlike standard 404 errors, which correctly signal that a page doesn't exist, soft 404s mislead search bots, causing indexing issues and negatively impacting your website’s SEO performance.
Common causes include empty category pages, deleted content not properly redirected, or product pages with no stock and no clear messaging. These errors can waste crawl budget and reduce the visibility of your site in search results.
To fix soft 404 errors, ensure that removed pages return a proper 404 or 410 status code, or implement redirects to relevant content. Regular audits using tools like Google Search Console can help identify and resolve such issues quickly.
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